Welcome Back - Luke Wagner

Luke WagnerComment

Welcome back to Tamarack Fishing. I've been gone for a bit but am thrilled to be back writing and sharing the Northwoods.

I've spent the better part of the last two years learning what it is I want Tamarack to be. My intitial concept was to be a top tackle company playing in the bass fishing world but after a lot of thought, some hard learned lessons and many mistakes made along the way, I've decided to just let Tamarack be a reflection of me and who I am. Part of my aprehension in doing this before was a discomfort I felt being the face of the brand. Although Tamarack is still going to be the name (at least for the forseeable future), I would like the brand to be less of an exercise in marketing and branding and more an authentic (sorry about that overused word) reflection of who I am. Tamarack was a focal point in my life for the better part of two years and I got to the point where I was no longer enjoying it and actually no longer enjoying the fishing that went along with it. This wasn't because I no longer loved fishing but because I wasn't being true to myself and trying to be the perfect brand instead.

I would like to extend my sincerest thanks to those who have purchased Tamarack Moondancers to this point and I hope to see many more of you in the coming months and years. In addition to the Moondancer, I have been working on a few other tackle projects along with some things that I think will surprise. Well, they'll surprise until you all get to know me a bit better. Unlike I tried to portray before, fishing is not the only outdoor activity I love and prioritize. Among others, two of my biggest passions besides fishing are cycling and cooking and I hope to bring those aspects of my life into the brand as well.

You may have noticed in the first paragraph of this article a word which is going to be key to the brand going forward and is something that stirs something deep in my soul. Northwoods. It's home, it's wilderness, it's beautiful, it's brutal, it's the land of many lakes and winding roads. Most of all, the Northwoods are what truly inspire me each and every day. They inspire awe, admiration, wonder and a sense of adventure. I want to share all of the wonderful things of the Northwoods with all of you and hopefully inspire you to experience them or if you can't, to at least help you to explore your unique part of the world. I hope that the products and projects I bring out can be a part of your exploration of the Northwoods or be a peice of the Northwoods, wherever you may be.

Please, feel free to reach out via the contact page, or DM me on Instagram @TamarackFishing with any questions, comments or just to chat and share what we love about the outdoors.

I look forward to this adventure and seeing where the future will take this project. I hope you all will join me on this journey and become a part of the Tamarack family.